the cookie crumbles

I am not a fan of the abusive use of cookies and the despicable consent pop-ups. So I am delighted to read that a decision has been reached by the Belgian Data Protection Authority that online advertising trade body IAB Europe’s consent pop-ups are unlawful, and they must delete all user data for violating GDPR.

You can read more about this on the Irish Council for Civil Liberties website, and here is the PDF of the full decision.

This decision will impact hundreds of companies that use this data, and looks to be another step forward in the battle against the obnoxious plague of cookies and pop-ups.